What does Foreplay do?
Foreplay is a swipe file and ad library for creative teams. Its Chrome extension saves ads from the Meta Ad Library, TikTok, LinkedIn and YouTube Shorts into shared boards. Discovery searches a library that Foreplay's own counter put at about 54.7 million ads on 6 November 2026, with a sort by longest running.
Briefs turns saved ads into creative briefs, with an AI script generator.
Spyder, its competitor tracker, follows a brand's Meta ads around the clock, keeps them after they stop, shows which landing pages and offers get the most spend, and transcribes the hooks. Spyder starts with the Workflow plan.
Disclosure: Pantheon is our product. We read every Foreplay feature and price below on foreplay.co on 6 November 2026; we have not used Foreplay with a paid account.
Foreplay vs Pantheon at a glance
| Foreplay | Pantheon | |
|---|---|---|
| Starting price | $59/month, or $49/month billed yearly (Basic, 1 user) | €29/month (Starter, no AI); €59/month with AI (Pro) |
| Free trial | 7 days, card required | 5 days, no card |
| Platforms | Meta, TikTok, LinkedIn, YouTube Shorts (saving); Meta (Spyder) | Meta (Facebook and Instagram) |
| Where you start | A keyword, a brand or an ad you save | Your offer: Offer Brief, Avatar and Brand Voice |
| E-commerce in results | Included | Removed from the library, the radar and the agent |
| Competitor tracking | Spyder, around the clock, from $175/month (Workflow) | Competitor Spy with a check every 7 days and an email on new ads, from €29/month |
| Why an ad works | Hooks, messaging and sentiment (Spyder) | Awareness level, which of the 22 persuasion mechanisms it uses, ad-to-landing-page fit |
| Writing ads for your offer | AI script generator in Briefs | Adapter: 3 variants of a chosen ad for your offer, in your Brand Voice (Pro) |
Sources: foreplay.co/pricing, foreplay.co/discovery and foreplay.co/spyder, read on 6 November 2026. Pantheon's plans are on our pricing page.
Foreplay or Pantheon: which one fits you?
Choose Foreplay if you run creative for brands and need a shared library across several platforms. Choose Pantheon if you sell coaching, consulting or a B2B service and want to know which ads in your market keep selling, why, and how to turn them into yours. The two tools start from different questions.
Foreplay fits you better if
- you save and share hundreds of ads with a team, a client or a creative agency;
- you need TikTok, LinkedIn or YouTube Shorts as well as Meta;
- you want to follow competitors around the clock and can afford the Workflow plan.
Pantheon fits you better if
- you sell a programme, a course, a consultation or a B2B service, and e-commerce results are noise to you;
- you want the search to start from your offer: on Pro, Pantheon's radar has three lanes (your market, the best advertisers worldwide, ideas from other industries) and an agent that searches Meta in your countries and language;
- you want the reason an ad sells, named in persuasion mechanisms, and 3 variants of it written for your offer.
Pantheon's limits: it covers Meta only, its curated public library is mostly French pages plus some US ones, and it does not keep a multi-platform swipe file.
Which Foreplay alternatives do AI assistants suggest?
On 6 November 2026 we asked ChatGPT, Gemini and Perplexity "What are the best alternatives to Foreplay for researching Meta ads?" from a US location. Among the tools we track, all three named Atria, two named Minea and two named Motion. None named Pantheon. Minea describes itself as a dropshipping tool, so for a coach it is a weak swap.
We compared seven tools, with prices, in our ad spy tools comparison for coaches and consultants. There are also dedicated pages for Whoscale and Minea.
How to compare them on your own market
- Open the Meta Ad Library and find a competitor's ad that has been running for 30 days or more.
- Save it in Foreplay and read what Spyder or Briefs tell you about it.
- Start the Pantheon trial, paste your website link, find the same ad and run the analysis and the Adapter.
- Keep the tool whose output you would actually ship next week.
Find the ads that sell in your market, and why
Paste your website link and Pantheon prepares your Avatar, Brand Voice and Offer Brief. Then pick an ad that has been running for months and get 3 variants written for your offer.
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Foreplay alternatives: frequently asked questions
Is there a cheaper alternative to Foreplay?
Pantheon Starter costs €29 a month against $59 for Foreplay Basic, but it covers Meta only and has no AI. The Meta Ad Library is free. For competitor tracking the gap is wider: Foreplay's Spyder starts at $175 a month, Pantheon's Competitor Spy at €29.
Does Foreplay have a free trial?
Yes, 7 days on the Basic, Workflow and Agency plans. Foreplay asks for a card and charges you when the trial ends unless you cancel.
Is Foreplay good for coaches?
Foreplay lists info, education and community businesses among its solutions, so it can work. It doesn't filter out e-commerce, and it doesn't start from your offer: you search, save and judge the ads yourself.
Can I use Foreplay and Pantheon together?
Yes. You can keep Foreplay as the shared swipe file and use Pantheon to find the Meta ads that matter for one offer and adapt them.
Written by
Henok Ey. Anani
Founder of Pantheon
Henok builds Pantheon and studies the Meta ads that keep running for months, with Pantheon's 22 persuasion mechanisms and Meta's EU transparency data. Every number on this page has a source or comes from Pantheon's data, with the method stated.