Pantheon use cases: who it's for and how each role uses it

Updated on November 11, 2026 · Henok Ey. Anani

Pantheon is a Meta ads research and writing tool for people who sell or advertise expertise: coaching, training, consulting, info products and B2B services. Media buyers use it to choose tests, creative strategists to brief, copywriters to write, freelancers to find clients, and coaches and creators to advertise their own offer.

Media buyers: decide what to test next

Pantheon for media buyers: find Meta ads that keep running in your client's market, track their competitors every week and turn a proven angle into 3 new creatives.

Creative strategists: brief from the ads that last

Pantheon for creative strategists: see the awareness level, persuasion mechanisms and landing page fit of each ad, borrow ideas from other industries and hand the team a starting point.

Copywriters: write from ads that already sell

Pantheon for copywriters: start from an ad that has been running for 30 days or more and get 3 variants in your client's Brand Voice, without copying.

Freelancers and agencies: find clients who already advertise

Pantheon for freelancers and agencies: list the businesses in your niche that pay for Meta ads, analyse their best ad and open your pitch with a useful audit.

Coaches, trainers and consultants: ads that start from your offer

Pantheon for coaches and consultants: paste your website link, see what survives in your market and get 3 versions of a proven ad written for your offer.

Content creators: from organic posts to ads that sell your course

Pantheon for content creators: find the ads that keep selling courses and memberships in your topic, read their scripts and get variants in your own voice.

Who Pantheon isn't for

E-commerce and dropshipping: Pantheon removes them from its library, radar and agent by design. Nor anyone who needs TikTok, Google or programmatic ads. And it doesn't run campaigns: Pantheon works on Meta ads and stops before Ads Manager.

Start from the ads your market has already paid for

Paste your website link, pick an ad running for 30 days or more and get 3 variants for your offer.

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Who uses Pantheon: frequently asked questions

Who is Pantheon for?

For people who sell or advertise expertise on Meta: coaches, trainers, consultants, course creators and B2B services, and the media buyers, creative strategists, copywriters, freelancers and agencies who work for them.

Is Pantheon for e-commerce?

No. Pantheon excludes e-commerce and dropshipping from its public library, its radar and its agent. It is a positioning choice: the tool is built for businesses that sell expertise.

Can a team use Pantheon?

Yes. Scale includes radars for 5 offers, a private Ads Library of 10,000 ads a month, Whiteboard chat and Pantheon in Claude with actions.

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Written by

Henok Ey. Anani

Founder of Pantheon

Henok builds Pantheon and studies the Meta ads that keep running for months, with Pantheon's 22 persuasion mechanisms and Meta's EU transparency data. Every number on this page has a source or comes from Pantheon's data, with the method stated.

Find today's successful campaigns, replicate the persuasion psychology that brought them sales, and adapt them to your brand's assets with a click.

No credit card required to use.