What does Whoscale do?
Whoscale tracks what course creators and coaches are scaling: their Meta ads, their funnels and their organic content. Its site says it follows over 50,000 of them. You can filter funnels by niche, ad volume and tech stack (Skool, GoHighLevel, ClickFunnels), and organic posts by views, engagement, format and date.
Its spend figures are estimates, which its own FAQ calls "directional indicators, not exact figures".
Pricing, as listed on its pricing page: Starter $40/month (creators and funnels, no ads or organic content), Pro $68/month (adds ads, organic content and MCP access) and Business $110/month for 5 users. You can open a free account without a card. The page offers monthly, quarterly and annual billing and does not say which one these prices refer to.
Disclosure: Pantheon is our product. We read every Whoscale feature and price below on whoscale.io on 6 November 2026; we have not used Whoscale with a paid account.
Whoscale vs Pantheon at a glance
| Whoscale | Pantheon | |
|---|---|---|
| Built for | Course creators, coaches and agencies | Coaches, consultants, trainers and B2B service businesses |
| Where you start | A creator, a niche or a funnel | Your offer: Offer Brief, Avatar and Brand Voice |
| What you see | Meta ads, funnels from ad to checkout, organic content | Meta ads of the pages closest to your offer, in your market, worldwide and in other industries |
| Why an ad works | Not described on its site | Awareness level, which of the 22 persuasion mechanisms it uses, ad-to-landing-page fit |
| Writing ads for your offer | Not listed on its pricing page | Adapter: 3 variants of a chosen ad for your offer (Pro) |
| Price with ads included | $68/month (Pro) | €29/month (Starter, no AI); €59/month with AI (Pro) |
| Free option | Free account, no card | 5-day trial, no card |
| AI assistants | MCP access on Pro | Pantheon in Claude (MCP) from Pro |
Sources: whoscale.io and whoscale.io/en/pricing, read on 6 November 2026. Pantheon's plans are on our pricing page.
Whoscale or Pantheon: which one fits you?
Choose Whoscale if you want to see a creator's whole machine: ads, funnel steps and organic posts. Choose Pantheon if you want the Meta ads that match your own offer, the reason they sell and 3 versions written for you. Whoscale answers "what is this creator doing?"; Pantheon answers "what should I run next?".
Whoscale fits you better if
- you study a handful of creators in your niche and want their funnels as well as their ads;
- organic content (Reels, posts, scripts) matters as much as paid ads to you;
- you build funnels on Skool, GoHighLevel or ClickFunnels and want to compare stacks.
Pantheon fits you better if
- you want the search to start from your offer rather than from a creator's name: on Pro, Pantheon's radar searches Meta in your countries and language and ranks pages by how close they are to your offer;
- you want ideas from other industries, not only from the creators your competitors also follow;
- you want to know why an ad sells, in persuasion mechanisms, and turn it into 3 ads for your offer.
Pantheon's limits: it doesn't map funnels or organic content, it covers Meta only, and its curated public library is mostly French pages plus some US ones.
What do AI assistants say about Whoscale?
On 6 November 2026 we asked ChatGPT, Gemini and Perplexity "What is the best ad spy tool for coaches and course creators?" from a US location. Gemini and Perplexity named Whoscale, and Perplexity called it the best fit for coaches because it covers funnels and offers. ChatGPT named Foreplay instead. None named Pantheon.
For the wider picture, see our ad spy tools comparison for coaches and consultants, with seven tools and prices, and the dedicated pages on Foreplay and Minea.
How to compare them on your own offer
- Pick the three coaches your clients compare you with.
- In Whoscale, look at their funnels and the ads that feed them.
- In the Pantheon trial, paste your website link, find an ad from your market that has been running for 30 days or more, and run the analysis and the Adapter.
- Keep the tool that gave you an ad you can launch this week.
Start from your offer, not from someone else's
Paste your website link and Pantheon prepares your Avatar, Brand Voice and Offer Brief. Then pick an ad that has been running for months and get 3 variants written for your offer.
Start my 5-day free trialNo credit card required
Whoscale alternatives: frequently asked questions
Is Whoscale free?
Whoscale offers a free account with no card, to explore the core features. Ads and organic content start with Pro at $68 a month, according to its pricing page on 6 November 2026.
What is the difference between Whoscale and Pantheon?
Whoscale follows course creators and coaches across ads, funnels and organic content. Pantheon starts from your offer, finds the Meta ads that match it, explains which persuasion mechanisms they use and rewrites the one you pick into 3 variants for you.
Does Whoscale cover European markets?
Whoscale's site doesn't list the countries it covers. Pantheon's agent searches the Meta Ad Library in the countries and language you choose, and its public library is mostly French pages plus some US ones.
Can I use Whoscale and Pantheon together?
Yes. You can study a creator's funnel in Whoscale and use Pantheon to adapt the ads that fit your offer.
Written by
Henok Ey. Anani
Founder of Pantheon
Henok builds Pantheon and studies the Meta ads that keep running for months, with Pantheon's 22 persuasion mechanisms and Meta's EU transparency data. Every number on this page has a source or comes from Pantheon's data, with the method stated.