Why start from businesses that already advertise?
Most freelancers look for clients on platforms like Upwork, or message businesses that have never run an ad. On the platforms you are compared on price. The businesses with no ads first have to be convinced that ads work at all.
A business that has been paying for the same Meta ad for weeks has already made both decisions: it advertises, and it has a budget. What it lacks is a reason to talk to you, and the best reason is a specific, useful remark about its own ads.
How to find and approach clients with Pantheon
- List advertisers in your niche. Search the free Meta Ad Library by keyword and country with our search builder, or browse Pantheon's curated library. On Pro, a radar on your niche returns the pages in your market, sorted by similarity and ad longevity.
- Qualify them. Keep the advertisers with at least one ad running for 30 days or more and several active variants: they are spending, and they are testing.
- Analyse the prospect's ads. Competitor Spy pulls every active ad of their Facebook page. Ads Intelligence on their best ad gives you the awareness level, the persuasion mechanisms and whether the landing page keeps the promise.
- Prepare a sample. Create an Offer Brief from the prospect's website and let the Adapter write 3 variants of their own best ad.
- Send a short, specific message: one observation about their best ad, one variant, and an offer to send the other two.
- Follow up with a reason. Put the prospect under monitoring: Pantheon checks the page every week and emails you when new ads go live, which gives you a timely second message.
Follow the rules on contacting businesses in your country (GDPR in the EU, for example) and on reusing content from the Meta Ad Library when you share screenshots of someone else's ad.
Which plan does a freelancer or an agency need?
| Starter, €29 | Pro, €59 | Scale, €259 | |
|---|---|---|---|
| Prospect pages spied per month | 30 | 100 | 100 |
| Weekly monitoring with email | Yes | Yes | Yes |
| Analyses of a prospect's ads | No | 100 a month | Yes |
| 3 sample variants (Adapter) | No | 100 runs a month | Yes |
| Radar on your niche | No | 1 offer | 5 offers |
| Private Ads Library | No | No | 10,000 ads a month |
Starter is enough to list and monitor prospects. The audit and the sample variants need Pro. Prices are monthly; the pricing page has the yearly plans.
What to keep in mind
Pantheon gives you advertisers and their ads, not contact details: no emails or phone numbers. The prospect's website or LinkedIn gives you the person to write to.
It covers Meta and leaves out e-commerce, so it works best if you serve coaches, trainers, consultants, info products or B2B services. Your searches stay private: what you find isn't added to a catalogue that other users see.
To show a prospect what a lead can cost them, send them our cost per lead calculator. For the day-to-day work with clients, see the pages for media buyers and copywriters, or all use cases.
Open your next pitch with an audit of the prospect's own ads
Spy on a prospect's page, analyse their best ad and get 3 variants for their offer. Then let Pantheon tell you when they launch new ones.
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Finding clients for Meta ads: frequently asked questions
How do I find clients for Facebook ads?
Start from businesses that already run Meta ads in your niche: they have a budget and a reason to want better ads. Find them in the Meta Ad Library or in Pantheon, keep the ones with ads running for 30 days or more, and open with a specific observation about their best ad.
How do I know if a business is running Meta ads?
Search its name or Facebook page in the Meta Ad Library. Active ads show an "Active" status and the date they started running. Pantheon's Competitor Spy pulls all of them at once and analyses them.
Can I show a prospect an audit of their ads?
Yes. With Pro you can analyse their best ad (awareness level, mechanisms, landing page fit) and get 3 variants written for their offer. Use them as a sample in your first message, and keep the screenshots within the Meta Ad Library terms.
Does Pantheon find e-commerce prospects?
No. Pantheon excludes e-commerce and dropshipping from its library, radar and agent. It suits freelancers and agencies that work with coaches, consultants, trainers, info products and B2B services.
Written by
Henok Ey. Anani
Founder of Pantheon
Henok builds Pantheon and studies the Meta ads that keep running for months, with Pantheon's 22 persuasion mechanisms and Meta's EU transparency data. Every number on this page has a source or comes from Pantheon's data, with the method stated.